Public Pricing™ LLC: Revolutionizing Real Estate Sales
Public Pricing™ LLC is transforming the real estate industry with the only trademarked, non-traditional, auction-based sales system that fosters collaboration between sellers and buyers. Celebrated by industry experts—and more importantly, by customers—as “The Perfect System,” it is built on transparency, efficiency, and results.
The Public Pricing™ system focuses on four core principles:
1. Unique Property Valuation
Properties listed through Public Pricing™ are not assigned rigid prices. Instead, the value is assessed dynamically, emphasizing each property’s unique appeal.
2. Extensive, Targeted Marketing
Public Pricing™ employs an extensive, large-scale marketing plan, famously described as “a marketing plan on steroids.” Designed and executed by real estate marketing specialists, this aggressive approach leverages the most effective local, national, and international channels to ensure maximum exposure.
3. Comprehensive Property Preparation Concierge Service
Properties are presented to the market fully prepared and optimized to attract serious, competitive offers.
4. 30-Day Sale Guarantee
Public Pricing™ aims for a successful sale within 30 days, providing sellers with a transparent, time-efficient process.
At its core, Public Pricing™ is a system of integrity and full transparency, appealing to serious sellers and providing buyers with a clear, straightforward path to ownership. The selling price is determined within 30 days by the public, in a process akin to a courtroom jury’s verdict.
The Public Pricing™ Jury
The "jury" in this unique approach comprises:
1. Potential Buyers
Interested prospects who participate at their own terms and price.
2. Realtor® Community
Active involvement from real estate professionals.
3. Appraiser Community
Insights from real-estate appraisers add further depth to the valuation process.
4. The General Public
Through the “Guess the Final Selling Price” promotion, members of the public provide written opinions on a property’s 30-day value, enriching the assessment process with diverse perspectives.
Public Pricing™ excels in all market conditions, achieving property sales within 30 days more efficiently and accurately than traditional methods. Buyers benefit from a streamlined, competitive process and the assurance that they are dealing with committed, motivated sellers who have invested heavily in showcasing their property.
The process is never adversarial. It is designed to present objective facts and foster smooth transactions, ensuring mutual satisfaction for both sellers and buyers.
Since its inception, Public Pricing™ has facilitated the successful sale of diverse properties, including new construction, luxury estates, commercial properties, and land. Founder Fred DeFalco emphasizes that Public Pricing™ is not a traditional auction. Unlike auctions, which can involve economic and legal risks for buyers and sellers, Public Pricing™ reflects true market value based on timely, transparent public feedback.
For centuries, real estate has been priced by sellers and brokers relying on subjective, traditional metrics. This practice often leads to prolonged listings and financial setbacks. Studies show that even state-certified appraisers may disagree by 20-35% on pre-sale property valuations, highlighting the subjectivity in the traditional approach. Public Pricing™ addresses this issue by empowering potential buyers and the public to establish property value within 30 days, yielding prices that reflect true market demand.
In the same way that a courtroom jury influences a verdict, Public Pricing™ allows the market to set the final price, moving away from outdated, arbitrary pricing models. This innovative approach to real estate valuation has left industry professionals astounded by its fairness, accuracy, and efficiency.
Discover more about this groundbreaking system at www.publicpricing.com.